Ending harmful gender stereotyping in advertising
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- Published: Friday, 14 June 2019 12:11
Harmful Gender Stereotyping in Advertising is Set to End
On 14th June 2019 new regulations by the Advertising Standards Authority (ASA) came into force. One example offered by the ASA is that under the new regulations is:
'An ad that depicts a man or a woman failing to achieve a task specifically because of their gender e.g. a man’s inability to change nappies; a woman’s inability to park a car.'
We think this is a positive step that will assist fathers in being seen as carers of their children and at the very least put an end to negative depictions.
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